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Sunbeam Television’s antitrust claims against Nielsen will get their day in Court. The U.S. District Court for the District of Florida Friday (March 5) denied Nielsen’s third attempt to dismiss the lawsuit filed by Sunbeam, owner of WSVN, the Fox affiliate in Miami.
In its filing, Sunbeam claims that Nielsen’s rollout of its local people meter service has produced inaccurate ratings and under represents segments of Miami’s diverse population. The broadcaster further argues that Nielsen knew its LPM service in Miami had problems.
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