A new study commissioned by the Television Bureau of Advertising finds that television is the single most influential advertising platform, eclipsing newspapers, magazines, the Internet and radio as America’s most trusted form of mass media.
According to the TVB’s 2010 Media Comparisons Study, 60.8 percent of adults 18+ said TV advertising was the most “authoritative,” outdistancing newspapers (15.4 percent), magazines (10.8 percent), radio (8.6 percent) and the Internet (4.4 percent). Not surprisingly, those numbers held steady among respondents in the core TV demo (adults 18-49).
Those
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