Study: TV Stations Holding Steady on News

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Despite the recession, TV stations are not cutting news. In fact, stations are airing a record amount of news during the weekday of 4.6 hours, according to results of the 2009 Radio Television News Directors Association and Hofstra University’s annual survey released Sunday (April 20) in Las Vegas.

So far this year, only three stations stopped originating news, but three stations have announced plans to start local news, keeping the total number of stations broadcasting local news at 770.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in