Study Slams IOC Sponsorship Policies

NEW YORK Ads running on NBC’s coverage of the Beijing Games tout Coca-Cola’s 80-year association with the Olympics. McDonald’s ads say it has been an Olympic sponsor for 40 years. But if public interest group Commercial Alert had its way, both companies, among others, including Anheuser-Busch, one of three beer sponsors at this year’s Games, would be barred from all marketing ties to the Olympics.

Washington D.C.-based Commercial Alert teamed with Multinational Monitor, which tracks the activities of big corporations, on a new study called “The Commercial Games.” The study is highly critical of the sponsorship and advertising policies of the International Olympic Committee and the various sports federations and national committees under its auspices.