Studio71, which says it creates “must-see-TV for a non-TV viewing audience,” chose to stream its NewFronts presentation this year. The entire presentation clocked in at just over four minutes, and for each stream of the video, Studio71 is contributing to We.org.
With over 7 billion monthly video views to date, Studio71 announced multiple new series from some of YouTube’s most popular creators.
There is a scripted workplace comedy starring Dom Mazzetti from Dwayne Johnson and Dany Garcia’s production company, Seven Bucks Digital Studios, in partnership with the co-creators of Bro Science Life. The series will be uploaded to YouTube in weekly installments and can be packaged for potential third-party distribution.
The comedy duo Rhett and Link, who’ve been on YouTube for 11 years and have over 40 million subscribers across all of their channels, recently launched a channel called This Is Mythical, which will feature new series such as Ten Feet Tall and Mythicalicious that will premiere later this year.
Family Fun Pack, the second largest digital channel in the world, will launch two new initiatives this year, including new music and baby-focused content. With five total channels and new formats being released, Family Fun Pack has over 9 billion video views so far and prides itself on being “100 percent brand safe.”
Lilly Singh, aka IISuperwomanII, will increase her longer-format programming this year in addition to creating more highly produced content. She’ll bring back her 12 Collaborations of Christmas series, which saw 5 million views per video last year. Singh will continue to pursue her philanthropic endeavors through her work with We.org, Unicef and Omaze.
Studio71’s distributed original content can also be seen on YouTube Red, go90, Seeso and Comcast’s Watchable.
“Studio71 is closing out a year of tremendous growth in which we’ve more than doubled our monthly video views,” said Dan Weinstein, president of Studio71. “The new slate expands our reach with prime-time audiences and bolsters our leadership position as a network of premium content that strongly appeals to brand partners.”