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With estimated spending by 14- to 34-year-old consumers of $1.2 trillion at stake, per market researcher Mintel International, it’s not surprising that a conference last week in California focusing on new ways of communicating with that population segment drew some of the nation’s top marketers, including Coca-Cola, Hewlett-Packard, General Electric and Activision Blizzard.
But a survey of the 35 CEOs and senior marketers attending the PTTOW conference did reveal some surprising results.
One key finding: today’s youth are extremely “cause” conscious.
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