We've heard about cord cutters, cord shavers and cord-nevers. Now, Showtime has a new term to add to the growing vernacular: cord cobblers.
That's how Showtime's president and CEO, David Nevins, referred to his subscribers while discussing the evolution of his premium cable network at the Television Critics Association's winter press tour.
"2016 is going to be the year of customized viewing," Nevins said. "Today's audiences are cord cobblers, individuals and households who creatively manage their content consumption with an assortment of subscriptions that work uniquely for their needs."
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