For the first time in over a year the Pittsburgh Steelers returned to the Monday Night Football lineup, and in so doing, the defending Super Bowl champs helped draw a crowd for ESPN.
The Steelers’ 28-10 win over the Denver Broncos averaged 16 million total viewers on Nov. 9, making it the second most-watched MNF contest of the 2008-09 season. (Brett Bowl I, the long-awaited grudge match between the Minnesota Vikings and Green Bay Packers, drew 21.8
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in