Stations to Broadcast Analog DTV Info

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The House of Representatives late Wednesday night (Dec. 10) approved legislation granting stations the ability to broadcast in analog format a digital TV informational message or emergency information in the days immediately following the DTV transition on Feb. 17.

With the House’s approval, the bill, already approved by the Senate, now goes to the White House for approval.

If approved, the program will be in effect for a 30-day period beginning Feb. 18.

“Coupled with our billion dollar campaign to educate Americans on the digital TV transition, this timely legislation will give broadcasters one final resource to ensure that no TV viewer is left behind due to insufficient information,” said Dennis Wharton, executive vp for the National Association of Broadcasters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in