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Viewers on Sunday turned a cold shoulder to TLC’s controversial new unscripted series, as the sophomore installment of Sarah Palin’s Alaska lost a huge chunk of its premiere audience.
Per Nielsen live-plus-same-day ratings data, SPA averaged 3.04 million viewers Sunday night in the 9 p.m. time slot, down 39 percent from the series opener (4.96 million). Most new shows see their deliveries drop between 20 percent and 25 percent from the premiere to the second episode.
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