Sony TV Acquires Embassy Row

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

In the first major television acquisition of 2009, Sony Pictures TV has purchased Michael Davies’ company Embassy Row.

The deal, which had been in the works for about an year, comes on the heels of Davies’ three-year overall pact at SPT that recently came to an end.

It brings Davies — who started off working for game show pioneer Merv Griffin, whose company had been acquired by Sony — back on the studio payroll. It also marks a return to the studio system for Davies, who made his mark at Disney/ABC, where he launched Who Wants to Be a Millionaire in 1999 before leaving to become an independent producer.

SPT president Steve Mosko called the Embassy Row buy “the perfect acquisition at the perfect time.”

“Michael

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in