'Social Network' Puts Sony to Oscar Test

Sony Pictures is starting to show the face of The Social Network, the saga of the founding of Facebook and one of the most buzzed-about films of the season. The studio has started to screen it, beginning with a select list of journalists that included the kind of online film friends most likely to engage and spread the word. No surprise there.

At the same time, the studio is positioning the film for Oscar. Along with reporters from fan sites, the guest list at screenings includes awards bloggers.

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