How many of you tweet, post, or “like” a link about a TV series before watching it? Turns out, when you share content from a show within social media, you’re not just telling the world about your interest—you’re actually helping to boost that show’s ratings.
A new analysis from NM Incite and Nielsen studied the correlation between social media buzz and TV ratings and found a significant relationship between the two over a course of a show’s season, with more buzz generally leading to higher ratings.
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