The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands.
That’s according to data collected by Nielsen — and the research company reports that spots both airing in and rejected from Sunday’s game have folks on the Internet talking.
Focus on the Family, airing an anti-abortion-themed commercial with college football star Tim Tebow, has earned 33.4 percent of the total online Bowl buzz in the two months ending Jan. 31, per Nielsen.
Despite having its guy-smooch spot booted from contention, gay dating site ManCrunch tallied 6 percent of the buzz.
Pete
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in