Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Game 2 of the 2011 World Series was another nail-biter, as the Rangers rallied to a 2-1 victory over the Cardinals in the ninth inning. But as was the case in Wednesday’s opener, Americans seemed ambivalent about the national pastime.
According to Nielsen live-plus-same-day data, Thursday night’s game averaged 14.3 million viewers from 8:00 p.m. to 11:11 p.m. EDT, up 1 percent from 14.1 million a year ago. Game 2 notched a 4.0 rating among adults 18-49, flat versus last year’s demo delivery.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in