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HBO Now is no longer the only OTT premium cable service on the block. Showtime announced today it is launching its own standalone streaming service over the internet, beginning next month.
The service, which is simply called Showtime, will be available in early July—just in time for the July 12 premieres of Ray Donovan and Masters of Sex—with Apple as its first partner. For $10.99 per month, iPhone, iPad, iPod touch and Apple TV users can subscribe to the service via the Showtime app and view it across all Apple devices.
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