Showtime Touts New Slate Additions at TCA

The second day of The 2010 Summer Television Critics Association Press Tour began with Showtime at bat with a morning of panels on upcoming dark comedy The Big C, which will feature guest stars Liam Neeson and Cynthia Nixon, non-scripted The Real L World, returning Dexter and upcoming comedy Episodes with former Friends star Matt LeBlanc.

Highlights of note at the critically acclaimed, and growing pay cable network include:

-More 2010 Emmy nominations for Showtime’s original series than any other premium network, including nods to Dexter, Nurse Jackie, Toni Collette, Edie Falco, Michael C. Hall and John Lithgow.

-An increased subscriber base of over 18 million homes. 

-Upcoming theatricals like Inglorious Basterds, The Hurt Locker and Twilight Saga: New Moon.

-Increased web traffic at Sho.com, including 31 million unique visitors and 25 million video viewers in 2009.

-Approximately 8 million Facebook fans, including 3 million for Dexter.

In addition, the fourth season of Californication will premiere on Monday, January 10, 2011 at 10:30 p.m. ET with guest stars Carla Gugino, Rob Lowe, Tommy Lee, Zoe Kravitz, Michael Ealy and Callie Thorne. Nurse Jackie and The United States of Tara have been renewed for third seasons, while Secret Diary of a Call Girl will conclude after the upcoming fourth season. New drama Shameless from producer John Wells, meanwhile, will open on Sunday, Jan. 9, while The Borgias, based on the infamous Italian Renaissance family, will begin next spring. 

In original web online programming news, Showtime has ordered 10 episodes of a half-hour comedy called Web Theory – Web Therapy, which is being developed from Lisa Kudrow’s Web comedy series.