Between an onstage jazz band, intimate stage sets built to look like living rooms and bars, and the Angel of Advertising, ESPN went into today’s upfront presentation wanting to show ad partners its sense of collaboration and honesty.
ESPN recently had a round of layoffs, with about 100 staffers getting cut. John Skipper, president of ESPN and co-chairman of Disney and ESPN Media Networks, assured advertisers at the presentation in New York that those decisions were a response to changes in the industry and came from a “position of strength.”
“Your
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