The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie.
Among the 37 presenting companies are six first-timers, including Playboy, Mashable and Hearst. The latest to join that group is SheKnows Media, the parenting, entertainment and lifestyle brand that reaches 90 million unique visitors per month.
SheKnows replaces Vevo, the video music hub, which dropped out of the annual digital marketplace.
"It felt like the right time for us to join," Samantha Skey, president and CMO for SheKnows Media, told Adweek.
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