NEW YORK As befits a story pairing a big celebrity with a big corporation, scores of bloggers took to their keyboards last Thursday to weigh in on — and largely inveigh against — the ad team of Microsoft and Jerry Seinfeld. After dusting off their favorite one-liners from Seinfeld’s old sitcom, many reached the same basic conclusion: that picking a TV star whose fame peaked more than a decade ago seemed like a pretty backward-looking move for a supposedly forward-looking company.
“If there’s one surefire way to convince everyone Vista is cool, cutting edge and not liable to get frazzled by life’s minor complications, it’s hiring a 1990s sitcom star and professional kvetcher!” Gawker observed sarcastically.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in