Scripps Goes Big With 2012 Upfront

Presentation covers new branding initiatives

Scripps Networks Interactive has gained a reputation in recent years for lengthy, early upfront events—last year's breakfast ran into late morning—but this time, the company opted for a much bigger venue and a streamlined breakdown. The presentation was light on breaking news—most of the new program announcements crossed the transom before the doors opened at the theater—but the networks together have upwards of 30 new or returning shows, all told.

Held at Manhattan's Foxwoods Theater, where Spider-Man: Turn Off the Dark currently plays, the Monday night event featured spiked lemonade and some very serious hors d'ouevres (presumably the stakes are somewhat higher in that department if you run the Food network).

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