Scarborough Research announced Thursday (May 14) it is expanding its mid-tier local market service with the addition of 17 markets. With the new markets, Scarborough is providing custom local market qualitative studies on retail patterns, lifestyles, demographics and multimedia use to 36 mid-tier markets.
Some of the new markets now included in the mid-tier local service include Charleston, S.C.; Jackson, Miss.; and Peoria, Ill. Scarborough will begin to release the first data to clients next month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in