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Spanish Broadcasting System, dismayed over the lower ratings it may get when Arbitron switches from diaries to the portable people meter in New York and Los Angeles this fall, said Wednesday it had retained the services of New York-based strategic communications and consulting firm MirRam Group, the same The New York-based strategic communications and consulting firm that orchestrated the “Don’t Count Us Out” campaign leveled at Nielsen’s roll-out of local people meters. Both Nielsen Media Reserach and Mediaweek are owned by The Nielsen Co.
Frank Flores, vp of SBS in New York, called preliminary ratings from the PPM in New York, which goes commercial later this year, “troubling.”
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