Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
On the tails of a $15 million media blitz to hype OWN’s new fall lineup, Oprah Winfrey’s network premiered two new offerings Monday night: Rosie O’Donnell’s talk show, The Rosie Show, followed by Winfrey’s self-help series, Oprah’s Lifeclass. Despite this being the Oprah Winfrey Network, it was O’Donnell’s show—not Winfrey’s—that reeled in the most viewers.
At 8 p.m. on Monday, according to Reuters, 497,000 viewers tuned into see The Rosie Show with guest Russell Brand. But many of them picked up the remote at 9 p.m.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in