Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform’s data on users’ streaming habits to more effectively target viewers with ads.
Roku will use its insight into the behaviors of the 21 million active accounts that use the streaming platform to help publishers, initially including Turner, Fox and Viacom, better target their ads.
“The future of TV is streamed. If all TV is streamed, then all TV ads are streamed,” said Seth Walters, vp, demand partnerships, Roku, at a press briefing.
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