The Return of Melrose Place Kicks-Off on The CW Tonight


Tuesday, September 8, 2009


Prime-Time Metered Market Monday Ratings:

CBS Edges Out NBC for Victory  

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:

A Family Question  


CBS Edges Out NBC for Victory 

Monday 9/07/09


CBS    4.3/ 7
NBC   4.2/ 7
ABC   2.9/ 5
Fox     2.8/ 5
CW     0.7/ 1

-Percent Change From the Year-Ago Evening (Monday, Sept. 8, 2008):

ABC: no change, CBS: -16, NBC: -18, Fox: -35, CW: -76


-Respectable Summer Performers:

Two and a Half Men R (CBS), The Big Bang Theory R (CBS), Dateline (NBC)


-Yesterday’s Losers (excluding repeats):

Excluding NBC’s Dateline, the entire Monday night line-up was all repeats.  And since I never label a repeat as a “loser,” there were none!


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, September 7, 2009.   

-Ratings Breakdown:

CBS inched past NBC in the Monday overnights, with a one-tenth of a rating point advantage. Third overall was ABC, followed by Fox and The CW. Steep year-to-year to year erosion for The CW is a reflection of original episodes of Gossip Girl and One Tree Hill airing on the year-ago evening. Speaking of The CW, don’t forget that tonight marks the season-premiere of 90210 and the series-debut of the remake of Melrose Place. Am I the only one wishing Heather Locklear would come back?


NBC opened the evening on a dominant note with a repeat of Law & Order: Criminal Intent at a 3.7 rating/6 share at 8 p.m. Sad, isn’t it, when the top-rated show in the time period scores under a 4-rating in the overnights? That led into another encore telecast of Law & Order: Criminal Intent (#2: 4.0/ 7), followed by overused Dateline at a first-place 5.0/ 9 at 10 p.m. With the start of the new season just around the corner, we will be seeing a lot less of Dateline, no doubt.


CBS began with back-to-back episodes of How I Met Your Mother (#2: avg. 3.1/ 5 from 8-9 p.m.), followed by repeats of Two and a Half Men (#1: 6.2/10), The Big Bang Theory (#1: 5.1/ 8) and aging CSI: Miami (#2: 4.3/ 7) from 9-11 p.m. With Neil Patrick Harris hosting the upcoming 61st Annual Primetime Emmy Awards on Sunday, Sept. 20, this could be his year to snag a well deserved victory for Outstanding Supporting Actor in a Comedy.


ABC, which remains in search of an audience for low-rated sophomore returnee Castle, aired three episodes last night and they fared as follows:

Castle R (ABC)

8:00 p.m.: 2.9/ 5 (#3t)

9:00 p.m.: 2.8/ 5 (#3)

10:00 p.m.: 3.1/ 5 (#3)


Despite the ample lead-in support from Dancing With the Stars, there is no real reason to believe Castle will click next season opposite returning CSI: Miami and NBC’s The Jay Leno Show, which begins next Monday. 


Fox ran repeats of the regularly scheduled House (#3t, 2.9/ 5), which is not the force it used to be, and Lie To Me (#4: 2.7/ 4). And The CW capped off this first Monday in September with repeats of One Tree Hill (#5: 0.8/ 1) and Gossip Girl (#5: 0.6/ 1), which will open their new seasons next Monday.


At press time, there are only 13 days left until the start of the new season and here is a reminder of what is coming up on Monday. 

 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 8:00 p.m. How I Met Your Mother (new time)
 8:30 p.m. Accidentally on Purpose (new)
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory (new time)
10:00 p.m. CSI: Miami
 8:00 p.m. Heroes (new time)
 9:00 p.m. Trauma (new)

10:00 p.m. The Jay Leno Show (new)

 8:00 p.m. House
 9:00 p.m. Lie to Me (new day)
 8:00 p.m. One Tree Hill (new time)
 9:00 p.m. Gossip Girl (new time)

Source: Nielsen Media Research data


Ratings Box:

What’s Hot/What’s Not

-Fast Affiliate Weekend Rating Results:

While we were out enjoying the long holiday weekend, here was the fast affiliate rating results by night:

Friday 9/04/09
-Total Viewers:
NBC: 5.99 million, CBS: 5.09, ABC: 3.61, Fox: 3.59, CW: 987,000

CBS: 1.3 rating/5 share, NBC: 1.2/ 4, ABC: 1.0/ 4, Fox: 0.9/ 3, CW: 0.3/ 1


Saturday 9/05/09

Note: ABC featured Alabama versus Virginia Tech on the season premiere of Saturday Night Football.


-Total Viewers:

ABC: 6.60 million, NBC: 4.09, CBS: 3.96, Fox: 3.87


-Adults 18-49:

ABC: 2.4 rating/8 share, Fox: 1.3/ 5, NBC: 0.9/ 3, CBS: 0.8/ 3

Sunday 9/06/09
-Total Viewers:

CBS: 5.19 million, ABC: 3.46, NBC: 3.36, Fox: 2.37, CW: 1.09


-Adults 18-49:
CBS: 1.2 rating/4 share, ABC and Fox: 0.9/ 3 each, NBC: 0.7/ 3, CW: 0.3/ 1


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Tuesday 9/08/09
 8:00 p.m. Shark Tank (R)
 9:00 p.m. Shaq Vs.

10:00 p.m. Primetime: Family Secrets

 8:00 p.m. NCIS (R)
 9:00 p.m. Big Brother

10:00 p.m. The Mentalist (R)

 8:00 p.m. America’s Got Talent (R)
 9:00 p.m. America’s Got Talent (two hours)
 8:00 p.m. Hell’s Kitchen
 9:00 p.m. More to Love
 8:00 p.m. 90210 (season premiere)
 9:00 p.m. Melrose Place (series premiere)

8:00 p.m. Street Patrol (R)

 8:30 p.m. Street Patrol (R)
 9:00 p.m. Jail (R)
 9:30 p.m. Jail (R)
Of Note on Cable:

-Sons of Anarchy (FX, season premiere): 10 p.m. ET


New Show Descriptions

Melrose Place (CW)
-The Premise:

The over-the-top serial returns with Thomas Colabro and Laura Leighton reprising their roles as scheming Michael and Sydney as a new group of 20something year olds inhabit a small apartment courtyard complex in West Hollywood. Katie Cassidy, Stephanie Chaves-Jacobsen and Ashlee Simpson also star, while former regulars Josie Davis (Jane) and Daphne Zuniga (Jo) will make guest appearances.


-The Scoop:

You know the drill…a diversified mix of young adults (the naïve one, the slut, the best friend, the schemer; etc.) live…and love…at the trendy Melrose Place address.   Said executive producer Todd Slavkin at The Television Critics Association (TCA) Summer Press Tour:


“When we set out to do our version of Melrose Place, we wanted to pay tribute to the old show and really create our own show with our own group of characters that were inspired more from the experiences Darren (Star) and I have had. We grew up in Los Angeles and have known each other since sixth grade. So this city is special to us, and this was a great way to pay homage using the old show as a great backdrop and creating something new and exciting.”

-The Reality:

The fit out of the revival of 90210 should certainly be flawless. But since season one of 90210 has not exactly taken off, why bother now? Hopefully, Heather Locklear will be available if this new version of Melrose Place needs “saving.”


-Chance of Survival for Melrose Place (Based on a scale of 1-1 to 10-1):


TV Tidbits:

Notes of Interest


-President Obama in Primetime:

Mirroring last time, the Big 3 networks, ABC, CBS and NBC, will air President Obama’s address to Congress tomorrow at 8 p.m. ET. Fox will pass on the speech in favor of the regularly scheduled season premiere of the first fall edition of So You Think You Can Dance. To accommodate President Obama’s sixth speech since taking office, CBS will pre-empt repeats of The New Adventures of Old Christine and Gary Unmarried, NBC will pre-empt its America’s Got Talent recap, and ABC will shift Wipeout to 9 p.m. ET (in place of recently introduced Crash Course).


-Jack Hanna Heads to Hallmark Channel:

Hallmark Channel, the home of feel good television, has acquired the exclusive cable rights to Jack Hanna’s Animal Adventures from Litton Entertainment. The deal includes digital distribution rights on and it premieres on Saturday, Oct. 3 in the 5-9 a.m. block. 


-More Ten Dollar Dinners:

Food Network has picked-up Ten Dollar Dinners for a second season, with an order for 13 new episodes. Production will begin in December for an expected early 2010 airing. 


-TV Guide Network Acquires Punk’d:

TV Guide Network, the growing home for off-network programming, has acquired the exclusive basic cable rights to hidden camera MTV series Punk’d. The one-year deal, which begins later this month as a weekly one-hour strip (with back-to-back episodes), includes 100 episodes. TV Guide Network aired Punk’d this summer in a multi-week test.


TV Trivia Time:

A Family Question


In the lengthy season one opening credits of The Waltons, what was John seen bringing home to the family?

a horse
an ice box
a radio
a record player
a TV set

The answer to yesterday’s question…


What year did The Jerry Lewis MDA (Muscular Dystrophy Association) Telethon begin in?


Is:  c) 1966. This was the 44rd year of the telethon. 


-Current kudos goes to:
Don Abel, Gerry Bixenspan, Larry Collins, Harold Cooper, Annie Courtney, Reid Davis, John Ferlazzo, Maureen Goldman, Barb Hemberger, Bob Ingersoll, Deb Kainer, Steven Kurtzer, Debbie Mirr, Jim Moore, Alan Perris, Gordon Purcell, Colleen Roth, Joe Rubi, Mary Ryan