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NEW YORK The nascent realm of video game advertising is set to see spending double to $1 billion by 2012 — said researcher eMarketer — but the majority of growth will occur in casual Web-based games rather than in the more high-profile console game space — that of Sony’s PlayStation, Micorosoft’s Xbox and Nintendo’s Wii.
According to a new eMarketer report, last year marketers laid out $500 million-plus on video-game advertising of various forms, including ads which appear within games (i.e.,
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