Radio stations’ renewed efforts to concentrate on online radio are paying off. According to updated projections from SNL Kagan released Monday (Nov. 2), radio online revenue will grow by double digits this year to $441 million, a 12 percent increase over 2008.
In 2010, online radio will hit $530 million, a 20 percent gain. The segment will continue its double-digit growth pace hitting $827 million by 2013.
As online radio revenue grows, it is also expected to become a more important revenue stream for the business, representing a larger percent of total radio revenue.
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