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Rentrak, one of the research firms developing TV ratings based on set-top-box data, announced Monday (Feb. 8) that DISH Network’s 15 million subscribers will be integrated into Rentrak’s TV Essentials audience measurement service.
The deal makes Rentrak the only research firm to offer set-top-box-based media measurement in all 210 TV markets. Prior to the agreement with DISH, Rentrak’s TV Essentials service was based on set-top-box data from 2 million AT&T U-Verse homes in 36 markets.
“With the addition of DISH Network to TV Essentials’ databases, Rentrak has fulfilled its vision of providing a national footprint as a foundation to overlay advertisers’ definition of their customers to detailed TV viewing from digital set devices.
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