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Now that the Daily Beast and Newsweek have finally merged, the work of resuscitating the beleaguered magazine has begun.
Execs are about to start showing a prototype of Tina Brown’s redesign of the magazine to ad buyers, Adweek has learned.
The magazine apparently is offering deep discounts in order to sell pages. One ad buyer who requested anonymity said, “I can’t fall off the floor with my rates.”
“I think [Brown] should do a lot of reminding us of why we should have confidence in the brand,” said another buyer, Jeff Fischer, svp, managing director, print activation group, Universal McCann, whose client roster includes L’Oréal and Chrysler.
“I
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