Record Overnights for Super Bowl XLV

THE PROGRAMMING INSIDER

Monday, February 7, 2011

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

St. Elsewhere Crossovers
_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Results
 
Friday 2/04/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    5.5/ 9

NBC   5.3/ 9
ABC   3.2/ 6
Fox     2.4/ 4
CW     1.4/ 2
 

CBS: 9.18 million, NBC: 8.18, ABC: 4.98, Fox: 4.15, CW: 2.32

 

-Adults 18-49:

CBS, NBC and Fox: 1.7 rating/5 share each, ABC: 1.2/ 4, CW: 1.0/ 3

  
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

Super Bowl’s Greatest Commercials (CBS), Dateline (NBC), CSI: NY (CBS)

 

-Honorable Mention:

The Defenders (CBS)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Primetime: What Would You Do? (ABC), A Barbara Walters Special: A Matter of Life and Death (ABC)

 
———-
 

-Ratings Breakdown:

CBS was the most-watched network on this first Friday of the February 2011 sweeps, with three networks – CBS, NBC and Fox – tied for first among adults 18-49. But a 1.7 rating/5 share in the demo is nothing too extraordinary.

 

In time period-premiere news, freshman CBS drama The Defenders, which formerly aired in the Wednesday 10 p.m. hour, finished first anchoring Friday at 8 p.m. with 8.65 million viewers. Among adults 18-49, it tied second with the season-premiere of NBC’s Who Do You Think You Are?, with a 1.3/ 4 each. Comparably, this was an improvement over recent occupant Medium. Who Do You Think You Are? ranked a respectable second in the time period in total viewers, with a record 7.32 million, which was noticeably stronger than failed fall occupant School Pride.

 

Kitchen Nightmares on Fox won the 8 p.m. hour in the demo, with a 1.7/ 6, while finishing fourth in total viewers, with 4.01 million. Elsewhere at 8 p.m. were two soon-to-conclude hours: ABC’s Supernanny (Viewers: #3, 4.16 million; A18-49: #4, 1.2/ 4), which is like hearing nails against a blackboard in this person’s opinion, and The CW’s veteran Smallville (Viewers: #5, 2.37 million; A18-49: #5, 1.0/ 3).

 

Top-rated honors at 9 p.m. (and overall for the evening) went to annual CBS special Super Bowl’s Greatest Commercials, with 9.55 million viewers and a 2.0/ 6 among adults 18-49. And that led into a 10 p.m. edition of CSI: NY at 9.34 million viewers (#1) and a second-place 1.9/ 6 in the demo. 

 

NBC got some unexpected mileage out of a two-hour edition of Dateline, which averaged 8.61 million viewers and a 1.9/ 6 among adults 18-49 from 9-11 p.m., building by half-hour as follows:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 7.60 million (#2), A18-49: 1.5/ 5 (#3)

 9:30 p.m. – Viewers: 8.33 million (#2), A18-49: 1.7/ 5 (#2)

10:00 p.m. – Viewers: 9.14 million (#2), A18-49: 2.1/ 6 (#1)

10:30 p.m. – Viewers: 9.36 million (#2), A18-49: 2.2/ 7 (#1)

 

On low HUT level Friday, this is a winning performance. 

 

Over at ABC were non-scripted entries Primetime: What Would You Do? (Viewers: #3, 4.59 million; A18-49: #4, 1.3/ 4) and A Barbara Walters Special: A Matter of Life and Death (Viewers: #3, 6.20 million; A18-49: #3, 1.1/ 3) from 9-11 p.m. Too bad more people did not tune in for this important hour about preventative heart care from Barbara Walters. 

 

Capping off the 9 p.m. hour were Fox’s relocated Fringe (Viewers: #4, 4.29 million; A18-49: #2t, 1.6/ 5), which is a compatible modest fit out of Kitchen Nightmares, and Supernatural on The CW (Viewers: #5, 2.28 million; A18-49: #5, 1.0/ 3). 

 

Source: Nielsen Media Research data (R = repeat)

 
———-
Saturday 2/08/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.8/ 7

Fox    3.2/ 6

NBC   2.7/ 5

ABC   2.4/ 4

 

-Total Viewers:

CBS: 5.58 million, Fox: 5.43, ABC: 4.59, NBC: 4.21

 

-Adults 18-49:

Fox: 1.9 rating/6 share, ABC: 1.4/ 5, CBS: 0.8/ 3, NBC: 0.8/ 2

 
—————
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
—————
 
-Saturday’s Winners:

Nothing. As usual, America’s Most Wanted on Fox is worthy of a larger audience. 

 

-Saturday’s Losers (excluding repeats):

The night overall.
 
———-
 
-Ratings Breakdown:

It was another typically bland Saturday, with CBS first in total viewers (at just 5.58 million) and the home of Cops and America’s Most Wanted, Fox, No. 1 among adults 18-49. Cops (original and repeat) opened for Fox with 5.60 million viewers (#2) and a first-place 2.0 rating/7 share among adults 18-49 from 8-9 p.m. That led into America’s Most Wanted at a first-place finish in both total viewers (5.25 million) and the demo (1.8/ 6) at 9 p.m. Considering the positive value of America’s Most Wanted, it really is a shame more people are not watching.

 

CBS opened with a repeat of NCIS (Viewers: #1, 6.14 million; A18-49: #3, 0.8/ 3 at 8 p.m.), followed by two episodes of 48 Hours Mystery as follows:

 

48 Hours Mystery (CBS)

 9:00 p.m. – Viewers: 5.20 million (#2), A18-49: 0.8/ 3 (#3)

10:00 p.m. – Viewers: 5.41 million (#1), A18-49: 0.9/ 3 (#3)

 

Elsewhere, ABC populated this first Saturday of month (and first in the February 2011 sweeps) with a repeat of Wipeout (Viewers: #3, 4.25 million; A18-49: #2, 1.3/ 4 at 8 p.m.) and an encore telecast of theatrical Shrek the Third at 4.76 million viewers (#3) and a 1.5/ 5 among adults 18-49 (#2) from 9-11 p.m. And NBC aired repeats of Harry’s Law (Viewers: #4, 3.80 million), Law & Order: Los Angeles (Viewers: #4, 4.05 million; A18-49: #4, 0.7/ 2), which will be going on temporary hiatus in March, and Law & Order: SVU (Viewers: #3, 4.78 million; A18-49: #2, 1.0/ 3). 

 

Source: Nielsen Media Research data (R = repeat)

 
————————-
 

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

Fox   39.7/61
CBS   2.8/ 4
NBC 1.9/ 3
ABC 1.8/ 3
 
———-
 

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, February 9, 2011.

 
———-
 

-Yesterday’s Winners:

Super Bowl XLV (Fox), Glee (Fox)
 

-Yesterday’s Losers:

Everything on ABC, CBS and NBC, of course.  
 

———-
 

-Ratings Breakdown:

It was all about Super Bowl XLV: Green Bay vs. Pittsburgh, naturally, with the primetime portion of the match-up on Fox at an estimated 48.6 rating/71 share in the overnights from approximately 7-10:15 p.m. Here is the half-hour breakdown:

 

Super Bowl XLV (Fox)

 7:00 p.m.: 46.0/70
 7:30 p.m.: 47.2/71
 8:00 p.m.: 47.4.70
 8:30 p.m.: 48.5/71
 9:00 p.m.: 50.0/72
 9:30 p.m.: 50.9/72

10:00 p.m.: 52.3/74

 

As a reminder, results for any live sporting event are always approximate. 

 

Comparably, Green Bay vs. Pittsburgh last night outdelivered Super Bowl XLIV: Indianapolis vs. New Orleans on the year-ago evening on CBS (47.9/71 in the overnights on February 7, 2010) by one percent. And it beat Super Bowl XLIII: Arizona vs. Pittsburgh on NBC on Sunday, Feb. 1, 2009 (42.1/65) by 15 percent. As a benchmark, last year’s Indianapolis/New Orleans match-up averaged 106.48 million viewers, so it is safe to predict Green Bay vs. Pittsburgh will hover around the 110 million total viewer mark.   

 

Leading out of Super Bowl XLV was the post-game at an estimated 35.4/54 in the overnights from 10:15-10:30 p.m. The special edition of Glee, featuring guest star Katie Couric, followed with a record high 16.5/28 from 10:30-11:30 p.m. But one year earlier, CBS introduced Undercover Boss out of The Super Bowl and it was considerably stronger at a 22.5/36 (which translated into 38.65 million viewers).

 

Don’t forget to visit PIFeedback.com for the fast affiliate results at approximately 12 p.m. today.

 

Elsewhere, and there was very little, CBS populated the evening with repeats of granddaddy 60 Minutes (#2: 3.1/ 5), Undercover Boss (#2: 2.5/ 4), CSI: Miami (#2: 2.4/ 4) and Hawaii Five-O (#2: 3.5/ 6). NBC aired back-to-back repeats of recent returnee Who Do You Think You Are? (#4: 1.3/ 2 from 7-9 p.m.), followed by a two-hour edition of Dateline (2.5/ 4 from 9-11 p.m.). And ABC ran two repeat episodes of America’s Funniest Home Videos (#3: 1.8/ 3 from 7-9 p.m.) and theatrical Knocked Up (1.9/ 3 from 9-11 p.m.), which must have aired on cable net E! about 50 times already.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Above Average Saturday Night Live:

The February 5 edition of veteran NBC late night franchise Saturday Night Live, hosted by Dana Carvey, rose to its second-highest rated performance of the season in the metered markets, with a 5.4 rating. Comparably, that was up by four percent from the comparable year-ago evening.

 
-Ongoing Success for Jersey Shore:

Say what you want about MTV’s Jersey Shore, and there is plenty to say, but the Thursday, Feb. 3 edition scored a hefty 8.26 million viewers, with a 4.5 rating among adults 18-49. Comparably, Jersey Shore ranked second overall for the evening behind Fox’s American Idol in all of television in the demo.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Monday 2/07/11

 
ABC:

 8:00 p.m. The Bachelor  

10:00 p.m. Castle
 
CBS:

 8:00 p.m. How I Met Your Mother

 8:30 p.m. Rules of Engagement

 9:00 p.m. Two and a Half Men

 9:30 p.m. Mike & Molly

10:00 p.m. Hawaii Five-O
 
NBC:

 8:00 p.m. Chuck

 9:00 p.m. The Cape

10:00 p.m. Harry’s Law
 
Fox:

 8:00 p.m. House  

 9:00 p.m. The Chicago Code (series premiere)

 
CW:

 8:00 p.m. 90210

 9:00 p.m. Gossip Girl

 
New Program Descriptions
 

The Chicago Code (Fox)

Originally titled Ride-Along, this ensemble crime drama follows three sets of law enforcement officers including uniformed beat cops and the female chief of police. Jennifer Beals, Billy Lush, Delroy Lindo, Devin Kelley, Jason Clarke, Matt Lauria and Todd Williams star.

 
The Reality:

Although the lead-in support from still potent lead-in House should be beneficial, the competition is fierce and the March return of Dancing with the Stars on ABC will, no doubt, have a detrimental impact. In a sea of other competitive crime solvers, The Chicago Code is likely to perform in the vicinity of recent occupant Lie to Me, which barely made it into this season (and is unlikely to return in 2011-12). 

 

Chances of Survival for The Chicago Code (Based on 1-1 to 10-1):

7-1
 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 

-$5 Million Payoff on Fox’s The X Factor:

Simon Cowell’s highly anticipated new singing competition The X Factor, which debuts next fall, will award the winner with a record $5 million record deal. Auditions for the inaugural season of The X Factor will begin on Sunday, March 27 in Los Angeles at the L.A. Sports Arena.  New York/New Jersey, Chicago, Dallas, Miami and Seattle will also host auditions (with specific dates and venues to be announced at a future time). 

 

-ABC February Sweep Highlights:

What follows are the programming highlights of note on ABC for the February 2011 sweeps period, which began on Thursday, Feb. 3.

 
Series Premieres:

-Mr. Sunshine (Wednesday, Feb. 9): 9:31 p.m. ET/PT

 
Specials:

-The 83rd Annual Academy (Sunday, February 27): 8 p.m. ET/PT

 
Guest Stars

-Larry Hagman on Desperate Housewives (Sunday, Feb. 13): 9 p.m. ET/PT

-Richard Chamberlain on Brothers & Sisters (Sunday, Feb. 13): 10:01 p.m. ET/PT

-Matt Dillon on Modern Family (Wednesday, Feb. 16): 9 p.m. ET/PT

-Nick Jonas on Mr. Sunshine (Wednesday, Feb. 16): 9 p.m. ET/PT

-Grant Show on Private Practice (Thursday, Feb. 17): 10:01 ET/PT

-Adrian Pasdar on Castle (Monday, Feb. 21 and Feb. 28): 10:01 ET/PT

-Anthony Michael Hall (Tuesday, Feb. 22): 8 p.m. ET/PT

-Doris Roberts (March 2): 8 p.m. ET

 
______________________________________________________________________
 

TV Trivia Time:

St. Elsewhere Crossovers
 

A few of the characters from quirky 1980s medical drama St. Elsewhere made guest appearances on two other long-running NBC series. One was Cheers and the other was…

 

a)      Hill Street Blues

b)      Homicide: Life on the Street

c)      L.A. Law

d)      Mad About You

e)      Seinfeld

 

The answer to Friday’s question…

 

Which one of the following long-running series lasted the longest after moving to a new network?

 

a)      Family Matters

b)      Father Knows Best

c)      In the Heat of the Night

d)      JAG

e)      Matlock

 

Is: d) JAG, which began on NBC in the 1995-96 season, they moved over to CBS in 1997 and stayed on the network until 2005. And HAG, of course, spun-off the current most-watched scripted drama in primetime, NCIS. As for the others:

 
-Family Matters – ABC: 1989-97, CBS: 1997-98

-Father Knows Best – CBS: 1954-55, NBC: 1955-58, CBS: 1958-60

-In the Heat of the Night – NBC: 1988-92, CBS: 1992-94
-Matlock – NBC: 1986-1992, ABC: 1993-95
 
-Current kudos goes to:

Rob Brittain, Larry Collins (2x), Tom Condosta, Audrey Davis, Sue Doron, Phyllis Epstein, John Ferlazzo, David Jackino, Cliff Jackson, Synda Kollman, Stephen LaRue, Rick Locke, Michael Murphy, Aaron Paquette, Alan Perris, Greg Phelan, Arthur Reinstein, Andrew Stearn, Julie Stowell, Julie Syers, Ronnie Tallant, Don Webb, Larry Weinstock, John Wick