Mary Berner has hired another former Fairchild alum to head the flagship of Reader’s Digest Association, where she’s president and CEO.
Dan Lagani has been named president of RD Media, reporting to Lisa Sharples. Lagani will be the latest executive to oversee Reader’s Digest magazine and its other U.S. RD-branded businesses.
Lagani recently was president of Fairchild Fashion Group, Conde Nast’s b-to-b fashion retail operation. He stepped down in March 2009.
The appointment stems from a recent shakeup at RDA that saw Eva Dillon stepping down as president of all Reader’s Digest-branded products. Sharples, president of RDA’s AllRecipes.com, was named to succeed her, reporting to Berner.
Lagani comes at a challenging time for Reader’s Digest. The magazine had a decent performance last year, relatively speaking — ad pages were off only 7.4 percent vs. the consumer magazine industry’s decline of 25.6 percent.
Its business has since stalled, with pages falling 22.4 percent this year through its May issue, per the Mediaweek Monitor.