At long last, the radio industry has collectively decided to back “posting,” once a dirty word in the business.
The board of directors of the Radio Advertising Bureau, which includes representatives from the largest radio groups, agreed to recommend a set of selling and schedule verification guidelines during the RAB’s board meeting last week in Los Angeles, the RAB announced Wednesday (May 28).
Long before the RAB board met to discuss the issue, groups such as CBS Radio, Entercom Communications, Emmis Communications, Greater Media, and WBEB-FM in Philadelphia, had come out in favor of posting in radio.
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