If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward keeping the networks flush in 2012.
According to PricewaterhouseCoopers’ newly released global entertainment and media outlook for 2012 through 2016, U.S. broadcast ad revenues this year are on track to reach $18.9 billion, a boost of 7.3 percent versus $17.6 billion in 2011.
Per PwC’s calculations, broadcast’s compound annual growth rate through 2016 will be 4.6
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