The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up.
According to Ace Metrix’s new ad effectiveness service, viewers overwhelmingly seem to favor messages from official Olympics sponsors. After testing a batch of 57 themed spots, the company found that seven of the 10 most effective spots were delivered by key Olympics sponsors such as Procter & Gamble, Coca-Cola and Visa.
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