The Programming Insider: Thursday 7/07/11

NBC Extends Winning Streak in Primetime

In Today's Issue

Prime-Time Metered Market Wednesday Ratings:
America’s Got Talent Lifts NBC to Victory

National Ratings in Prime-Time:
Week of June 27, 2011

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
A Small Screen Animal


America’s Got Talent Lifts NBC to Victory

Wednesday 7/06/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share
NBC: 4.8/ 8, Fox: 4.6/ 8, CBS: 3.9/ 7, ABC: 3.3/ 6, CW: 0.7/ 1

Note: The overnight comparisons to one year earlier are not available today.

Yesterday’s Winners:
America’s Got Talent (NBC)

Yesterday’s Losers (excluding repeats):
Love in the Wild (NBC)

Ratings Breakdown:
NBC inched past second-place Fox in the Wednesday overnights, with a 0.2 rating point advantage.  Third overall was CBS, followed by ABC and lowly The CW, which is limited by no new programming this summer.

An original installment of game show Minute to Win It opened for NBC with a second-place 3.2 rating/6 share in the overnights at 8 p.m.  That led into summer sensation America’s Got Talent at a dominant 7.8/13 at 9 p.m., which was easily the highest rated show of the evening, followed by week two of relationship/reality competition Love in the Wild at a last-place 3.4/ 6.  While Love in the Wild is expected to win the 10 p.m. hour among adults 18-49, retention out of the 9:30 p.m. portion of America’s Got Talent (8.3/13) was only 41 percent.  Erosion for Love in the Wild from week one (4.0/ 7 on June 29), meanwhile, was 15 percent.

Fox aired two-hours of So You Think You Can Dance, which remained a competitive option with a 4.6/ 8 from 8-10 p.m. and the half-hour breakdown as follows:

So You Think You Can Dance (Fox)
8:00 p.m.: 4.6/ 8 (#1)
8:30 p.m.: 4.8/ 8 (#1)
9:00 p.m.: 4.5/ 7 (#2)
9:30 p.m.: 4.3/ 7 (#2)

Over at ABC, a Casey Anthony themed edition of Primetime Nightline finished second at 10 p.m., with a 4.5/ 8 in the overnights.  Earlier in the evening on ABC were repeats of The Middle (two episodes: #3, avg. 3.0/ 6 from 8-9 p.m.), Modern Family (#4: 2.9/ 5) and Happy Endings (#4: 1.9/ 3) from 8-10 p.m.  The sharp erosion for Happy Endings out of Modern Family this summer is unlikely to bode well for original episodes this fall.

Elsewhere, CBS filled this first Thursday in July with repeats of Undercover Boss (#3: 3.1/ 6), Criminal Minds (#3: 4.1/ 7) and CSI, which finished first in its new fall time period with a 4.7/ 8 at 10 p.m.  Two encore telecasts of America’s Next Top Model on The CW averaged a very last-place 0.7/ 1 from 8-10 p.m.

Source: Nielsen Media Research data (R = repeat)


Week of June 27, 2011

Led by America’s Got Talent and the season-finale of The Voice, it was another victory for NBC, which finished first for the week of June 27 in total viewers and the three key demos – adults 18-49, adults 25-54 and adults 18-34.  Comparably, the network built from one year earlier by 22 percent in total viewers and as much as 23 percent demographically (among adults 18-49).  CBS ranked first in households, with erosion of three percent from one year earlier.

Elsewhere, Fox and The CW suffered steep year-to-year losses, while ABC, which ranked as high as No. 2 in adults 18-49 and adults 25-54, was close to one year earlier.

In series-premiere news, relationship/reality competition Love in the Wild on NBC was sampled out of America’s Got Talent in the Wednesday 10 p.m. hour, with 6.48 million viewers (#13 overall) and a 2.2 rating/6 share among adults 18-49 (#6).  But retention out of aforementioned America’s Got Talent (Viewers: 13.71 million; A18-49: 4.1/12) was a modest 47 percent in total viewers and 54 percent in the demo.

In season-finale news, NBC hit The Voice, which returns Mondays from 8-10 p.m. in midseason (into new musical dramedy Smash), signed off in the Wednesday 8 p.m. hour with a winning 11.05 million viewers (#4) and a 3.7/13 in the demo (#3).  Also on NBC was the series-finale of Law & Order: Los Angeles at 6.25 million viewers (#16) and a 1.4/ 4 in the demo (#19t) in the Monday 10 p.m. time period.

What follows are the live plus same day ratings for the week of June 27, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman summer series report card, the top 20 rated programs for the week, and the top rated networks on basic cable.

CBS: 3.6 rating/7 share (- 3), NBC: 3.5/ 6 (+17), ABC: 2.9/ 5 (no change), Fox: 2.0/ 4 (-20), CW: 0.5/ 1 (-17)

-Total Viewers: 
NBC: 5.75 million (+22), CBS: 5.49 (- 2), ABC: 4.63 (+ 2), Fox: 3.35 (-17), CW: 740,000 (-22)

-Adults 18-49: 
NBC: 1.6 rating/6 share (+23), ABC: 1.3/ 4 (no change), Fox: 1.2/ 4 (-20), CBS: 1.0/ 3 (- 9), CW: 0.3/ 1 (-25)

-Adults 25-54:
NBC: 2.0/ 6 (+18), ABC: 1.6/ 5 (no change), CBS: 1.4/ 4 (-12), Fox: 1.4/ 4 (-18), CW: 0.3/ 1 (-25)

-Adults 18-34:
NBC: 1.2/ 5 (+20), Fox: 1.1/ 5 (-21), ABC: 1.0/ 4 (no change), CBS: 0.5/ 2 (-17), CW: 0.3/ 1 (-25)

Freshman Series Report Card (ranked in order of total viewers)

Love in the Wild (NBC) – Wednesday 10 p.m. – series premiere
Viewers: 6.48 million (#13), A18-49: 2.2/ 6 (#6t)
Grade: C

Extreme Makeover: Weight Loss Edition (ABC) – Monday 10 p.m.
Viewers: 6.30 million (#14t), A18-49: 2.2/ 6 (#6t)
Grade: B

Expedition Impossible (ABC) – Thursday 9 p.m.
Viewers: 6.16 million (#17), A18-49: 1.8/ 6 (#12t)
Grade: B-

101 Ways to Leave a Game Show (ABC) – Tuesday 9 p.m.
Viewers: 5.33 million (#28), A18-49: 1.9/ 5 (#11)
Grade: B-

Combat Hospital (ABC) – Tuesday 10 p.m.
Viewers: 4.63 million (#37), A18-49: 1.1/ 3 (#38t)
Grade: C-

Love Bites (NBC) – Thursday 10 p.m.
Viewers: 1.86 million (#84), A18-49: 0.7/ 2 (#65t)
Grade: F

Top 20 Rankings

-Total Viewers:
America’s Got Talent – Wednesday (NBC): 13.71, The Voice – Tuesday (NBC): 12.70, America’s Got Talent – Tuesday (NBC): 12.46, The Voice – Wednesday (NBC, season finale): 11.05, NCIS R (CBS): 8.35, The Bachelorette (ABC): 8.27, NCIS: Los Angeles R (CBS): 8.10, The Mentalist R (CBS): 7.78, CSR R (CBS, Wed. 10 p.m.): 7.46, CSI R (CBS, Thurs. 9 p.m.): 6.81, The Big Bang Theory R (CBS): 6.73, Wipeout – Thursday (ABC): 6.58, Love in the Wild (NBC, series premiere): 6.48, Extreme Makeover: Weight Loss Edition (ABC) and Blue Bloods R (CBS): 6.30 each, Law & Order: Los Angeles (NBC, series finale): 6.25, Expedition Impossible (ABC): 6.16, 60 Minutes R (CBS): 6.14, Criminal Minds R (CBS): 6.12, Two and a Half Men R (CBS): 6.09

-Adults 18-49:
The Voice – Tuesday (NBC): 4.4 rating/13 share, America’s Got Talent – Wednesday (NBC): 4.1/12, The Voice – Wednesday (NBC, season finale): 3.7/13, America’s Got Talent – Tuesday (NBC): 3.3/11, The Bachelorette (ABC): 2.6/ 8, Extreme Makeover: Weight Loss Edition (ABC) and Love in the Wild (NBC, series premiere): 2.2/ 6 each, Masterchef – Monday (Fox): 2.1/ 6, Wipeout – Thursday (ABC): 2.0/ 7, So You Think You Can Dance – Wednesday (Fox): 2.0/ 6, 101 Ways to Leave a Game Show (ABC): 1.9/ 5, Masterchef – Tuesday (Fox), Expedition Impossible (ABC) and Wipeout – Tuesday (ABC): 1.8/ 6 each, So You Think You Can Dance – Thursday (Fox) and The Big Bang Theory R (CBS): 1.6/ 6 each, Modern Family R (ABC): 1.5/ 4, Two and a Half Men R (CBS): 1.5/ 4, America’s Got Talent R – Monday (NBC): 1.4/ 5, Law & Order: Los Angeles (NBC, series finale) and CSI R (CBS): 1.4/ 4 each


What follows are the top 10 rated networks on cable in prime-time for the week of June 27 based on total viewers and the three key demos.

-Total Viewers:
USA: 3.13 million, Disney: 2.47, TNT: 2.43, History: 1.77, Fox News: 1.59, HLN: 1.48, FX: 1.27, ESPN and A&E: 1.24 each, Adult Swim: 1.18

-Adults 18-49:
USA: 1.12 million, TNT: 874,000, History: 736,000, FX: 735,000, TBS: 686,000, Comedy Central: 619,000, A&E: 605,000, Discovery: 587,000, ABC Family: 570,000, Adult Swim: 530,000

-Adults 25-54:
USA: 1.23 million, TNT: 1.04 million, History: 806,000, FX: 660,000, Discovery: 627,000, A&E: 626,000, TBS: 600,000, Food Network: 557,000, Comedy Central: 493,000, HGTV: 491,000

-Adults 18-34:
USA: 461,000, FX: 394,000, Comedy Central: 384,000, TBS: 381,000, ABC Family: 348,000, Adult Swim: 345,000, MTV: 342,000, History: 318,000, TNT: 314,000, Disney: 285,000

Source: Nielsen Media Research data (R = repeat; t = tie)


What’s Hot/What’s Not

Record Performance for HLN:
Coverage of the Casey Anthony verdict on Tuesday led cable news network HLN to its largest audience ever.  A record 4.58 million viewers tuned into HLN from 2-3 p.m., with a reported 2.12 million in primetime the largest audience for HLN since Sept. 11, 2001.

Final National Ratings in Syndication – Week of June 20:
Minus Oprah, not a single talker cracked the top 20 this week, which featured predominantly repeats.  First in the genre was CBS Television Distribution’s Dr. Phil, which was tied at No. 24 overall (with King of the Hill from Twentieth Television) with a 2.4 rating.  Made in Hollywood, a special from Connection 3 Entertainment Corporation, finished fifth overall with a 4.9.

Here are the top 20 rated shows in syndication (first-run and off-network) based on AA (average audience) households for the week of June 20:

Judge Judy (CBS Television Distribution): 6.4 rating, Wheel of Fortune (CBS): 6.2, Two and a Half Men (Warner Bros.): 6.1, Jeopardy (CBS): 5.5, Made in Hollywood (CEC): 4.9, Family Guy (Twentieth): 4.6, Entertainment Tonight (CBS): 3.3, Law & Order: Criminal Intent – Weekend (NBC Universal): 3.2, My Wife and Kids (Disney-ABC): 3.1, Inside Edition (CBS) and Criminal Minds (CBS): 2.8 each, Family Feud (Twentieth), How I Met Your Mother (Twentieth), Judge Joe Brown (CBS), Everybody Loves Raymond (CBS); That ‘70s Show (Twentieth), Wheel of Fortune – Weekend (CBS) and Monk (NBC Universal): 2.6 each, The Office (NBCU), Seinfeld (Sony Pictures Television), George Lopez (Warner Bros.), Two and a Half Men – Weekend (Warner Bros.) and Without a Trace (Warner Bros.): 2.5 each

Cable Scorecard – Monday, July 4:
WWE Raw on USA remains the top choice on basic cable on Monday, with the 10 p.m. and 9 p.m. ET/PT editions holding the top two spots.  But results across the board are on the downside on this Ju8ly 4th Monday.  Here are the results (in order of total viewers) with the 11 entries:

WWE Raw (USA, 10 p.m.) – Viewers: 3.77 million (#1 overall), A18-49: 1.3 rating (#1 overall)
WWE Raw (USA, 9 p.m.) – Viewers: 3.66 million (#2), A18-49: 1.2 (#2)
Switched at Birth (ABC Family) – Viewers: 1.68 million (#3), A18-49: 0.7 (#3)
Hoarders (A&E) – Viewers: 1.62 million (#4), A18-49: 0.6 (#4t)
Secret Life of the American Teenager (ABC Family) – Viewers: 1.60 million (#5), A18-49: 0.6 (#4t)
Teen Wolf (MTV) – Viewers: 1.21million (#6), A18-49: 0.5 (#8)
Intervention (A&E) – Viewers: 1.20 million (#7), A18-49: 0.6 (#4t)
Single Ladies (VH1) – Viewers: 1.02 million (#8), A18-49: 0.6 (#4t)
Weeds (Showtime) – Viewers: 622,000 (#9), A18-49: 0.3 (#9)
The Big C (Showtime) – Viewers: 583,000 (#10), A18-49: 0.2 (#10)
Citizen U.S.A. (HBO) – Viewers: 238,000 (#11), A18-49: 0.1 (#11)

Source: Nielsen Media Research data


Prime-Time Programming Options

Thursday 7/07/11

8:00 p.m. Wipeout
8:30 p.m. Expedition Impossible
9:00 p.m. Rookie Blue

8:00 p.m. The Big Bang Theory (R)
8:30 p.m. Rules of Engagement (R)
9:00 p.m. Big Brother (season premiere)
10:00 p.m. The Mentalist (R)

8:00 p.m. Community (R)
8:30 p.m. Parks and Recreation (R, new time period)
9:00 p.m. The Office (R)
9:30 p.m. 30 Rock (R, new time period)
10:00 p.m. Love Bites

8:00 p.m. So You Think You Can Dance Results Show
9:00 p.m. Glee (R)

8:00 p.m. The Vampire Diaries (R)
9:00 p.m. Nikita (R)


Notes of Interest

NBC Fall 2011 Premiere Dates:
NBC, which will introduce six new series this fall, has announced it season and series premiere dates.  Wednesday comedies Up All Night and Free Agents will get an early preview on the night in the 10 p.m. hour on Sept. 14 out of the two-hour season finale of America’s Got Talent.  One week later they move into their regularly scheduled 8 p.m. and 8:30 p.m. half-hours.  Dateline on Friday, which is being scaled back to the 10 p.m. hour, will remain two hours until Grimm, the last of the new NBC series, opens on Oct. 21.

Here are the series and season premiere dates on NBC:

Sunday Night Football: Thursday, Sept. 8, 8:30 p.m. ET/PT (season premiere)
Sunday Night Football: Sunday, Sept. 11, 8 p.m. ET/PT (time period return)
Parenthood: Tuesday, Sept. 13, 10 p.m. ET/PT (season premiere)
Up All Night: Wednesday, Sept. 14, 10 p.m. ET/PT (series premiere): out of the season finale of America’s Got Talent
Free Agents: Wednesday, Sept. 14, 10:30 p.m. ET/PT (series premiere)
The Sing-Off: Monday, Sept. 19, 8 p.m. ET/PT (season premiere)
The Playboy Club: Monday, Sept. 19, 10 p.m. ET/PT (series premiere)
The Biggest Loser: Tuesday, Sept. 20, 8 p.m. ET/PT (season premiere)
Up All Night: Wednesday, Sept. 21, 8 p.m. ET/PT (time period premiere)
Free Agents: Wednesday, Sept. 21, 8:30 p.m. ET/PT (time period premiere)
Harry’s Law: Wednesday, Sept. 21, 9 p.m. ET/PT (season premiere)
Law & Order: SVU: Wednesday, Sept. 21, 10 p.m. ET/PT (season premiere)
Community: Thursday, Sept. 22, 8 p.m. ET/PT (season premiere)
Parks and Recreation: Thursday, Sept. 22, 8:30 p.m. ET/PT (season premiere)
The Office: Thursday, Sept. 22, 9 p.m. ET/PT (season premiere)
Whitney: Thursday, Sept. 22, 9:30 p.m. ET/PT (series premiere)
Prime Suspect: Thursday, Sept. 22, 10 p.m. ET/PT (series premiere)
Dateline: Friday, Sept. 23, 9 p.m. ET/PT (season premiere, two hours)
Chuck: Friday, Oct. 21, 8 p.m. ET/PT (season premiere)
Grimm: Friday, Oct. 21, 9 p.m. ET/PT (series premiere)


A Small Screen Animal

Note: To respond to the trivia, please click HERE. Do not click Reply

Which one of the following series featured a male character nicknamed “Animal”?

a) Lost
b) Lou Grant
c) Oz
d) The Six Million Dollar Man
e) The White Shadow

The answer to yesterday’s question…

What was the occupation of family head George Owens on 1985-90 ABC sitcom Mr. Belvedere?

a) Cook
b) Lawyer
c) Sporting goods store owner
d) Sportswriter
e) Truck driver

Is:  d) sportswriter.  Like any typical sitcom with hired household help, Christopher Hewitt as Mr. Belevedere ran the Owens household, not Bob Uecker as George.

Current kudos goes to:
Michelle Yarborough-Bauer, John Beadle, Gerry Bixenspan, John Brooker, Calvin Caltvedt, Bruce Cohen, Larry Collins, Tom Condosta, Jamie Czarnezki, Andy Ehlen, John Ferlazzo, Maureen Goldman, Gordon Howard, Debbie Hyman, Bob Ingersoll, David Jackino, Mary Kalnin, Marie LeFevre Karp, Greg Phelan, Francine Purcell, Gordon Purcell, Colleen Roth,