The Programming Insider: Monday 6/06/11

Game 3 of NBA Finals ignites ABC Sunday

In Today's Issue

Prime-time Ratings: Weekend Results
Ratings Box: What’s Hot/What’s Not
On the Air Tonight: Prime-Time Programming Options
TV Tidbits: Notes of Interest
TV Trivia Time: Playing Yourself

PRIME-TIME RATINGS:
Weekend Results

Friday 6/03/11
Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share
CBS: 4.3/ 8, NBC: 3.0/ 6, ABC: 2.2/ 4, Fox: 1.8/ 3, CW: 0.7/ 1

Total Viewers:
CBS: 6.60 million, NBC: 4.46, ABC: 3.39, Fox: 2.70, CW: 1.20

Adults 18-49:
NBC: 1.1 rating/4 share, CBS: 1.0/ 4, ABC: 1.0/ 3, Fox: 0.8/ 3, CW: 0.4/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Friday’s Winners:
Nothing

Friday’s Losers (excluding repeats):
Friday Night Lights (NBC), Jamie Oliver’s Food Revolution (ABC), 20/20 (ABC)

Ratings Breakdown:
CBS was the most-watched network on this first Friday in June with its lineup of Canadian drama Flashpoint (Viewers: #1, 6.70 million; A18-49: #1, 1.1 rating/4 share) and repeats of CSI: NY (Viewers: #1, 6.60 million; A18-49: #2, 1.0/ 4) and Blue Bloods (Viewers: #1, 6.45 million; A18-49: #3, 1.0/ 3).  As a reminder, upcoming drama A Gifted Man moves into the Friday 8 p.m. anchor position next fall.

First for the evening among adults 18-49 (with only a 1.1 rating in the demo) was NBC’s combination of soon-to-conclude family drama Friday Night Lights (Viewers: #4, 2.89 million; A18-49: #4, 0.8/ 3 at 8 p.m.) and a two-hour edition of Dateline, which averaged 5.25 million viewers (#2) and a dominant 1.2/ 4 among adults 18-49 from 9-11 p.m.  Although NBC will trim back Dateline to one hour at 10 p.m. next fall (out of new drama Grimm at 9 p.m.), lack of support from lead-in Chuck at 8 p.m. means Grimm is doomed and Dateline will likely be expanded back to two hours by November.

Elsewhere, ABC populated this lackluster evening with a repeat of Shark Tank (Viewers: #2, 3.89 million; A18-49: #2, 1.0/ 4), which moves to Fridays at 9 p.m. in the fall (out of relocated Extreme Makeover: Home Edition), canceled Jamie Oliver’s Food Revolution (Viewers: #3, 2.40 million; A18-49: #3t, 0.8/ 3), and 20/20 (Viewers: #3, 3.90 million; A18-49: #2, 1.1/ 3).  Fox aired repeats of Bones (Viewers: #3, 3.01 million; A18-49: #3, 0.9/ 4) and canceled Lie to Me (Viewers: #4, 2.39 million; A18-49: #3t, 0.8/ 3).  And The CW ran encore telecasts of concluded Smallville (Viewers: #5, 1.11 million; A18-49: #5, 0.4/ 1), which will be replaced in the fall with relocated Nikita, and Supernatural (Viewers: #5, 1.29 million; A18-49: #5, 0.5/ 2).

Source: Nielsen Media Research data (R = repeat)

Saturday 6/04/11
Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share
CBS: 2.6/ 9, Fox: 2.2/ 4, NBC: 2.0/ 4, ABC: 1.3/ 3

Total Viewers:
CBS: 4.18 million, Fox: 3.63, NBC: 3.37, ABC: 1.85

Adults 18-49:
NBC: 1.2 rating/4 share, Fox: 1.1/ 4, CBS: 0.6/ 2, ABC: 0.5/ 2

Note: Any prior rating results are based on the final nationals.  Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Saturday’s Winners:
Nothing

Saturday’s Losers (excluding repeats):
Chaos (CBS), Stanley Cup Finals, Game 2 (NBC)

Ratings Breakdown:
It was a night of split leadership between CBS and NBC, but just 4.18 million viewers for CBS and a 1.2 rating/4 share among adults 18-49 for NBC is nothing to boast about. CBS kicked off the evening with another burn-off episode of canceled spy drama Chaos (Viewers: #2, 3.12 million; A18-49: #3t, 0.4/ 1 at 8 p.m.), followed by repeats of Hawaii Five-O (Viewers: #2, 3.95 million; A18-49: #3, 0.5/ 2) and 48 Hours Mystery (Viewers: #1, 5.46 million; A18-49: #2, 0.9/ 3) from 9-11 p.m.  The encore telecast of 48 Hours Mystery was the most-watched show of the evening.

Over at NBC, game two of the Stanley Cup Finals, Boston vs. Vancouver, lagged at 3.37 million viewers (#3) and a 1.2/ 4 in the demo from 8-11 p.m. (#1), which is still worthy of being labeled a “loser” despite winning the evening in the demo.

Elsewhere, Fox populated the evening with two episodes (original and repeat) of Cops (Viewers: #1, avg. 3.22 million; A18-49: #1, avg. 1.0/ 4) and America’s Most Wanted (Viewers: #1, 4.05 million; A18-49: #1t, 1.2/ 4), which will be downgraded to a series of quarterly specials in the fall.  And ABC aired repeats of The Bachelorette (Viewers: #4, 1.76 million; A18-49: #4, 0.4/ 2 from 8-10 p.m.) and the first episode of Extreme Makeover: Weight Loss Edition (Viewers: #3, 2.03 million; A18-49: #3, 0.7/ 2 at 10 p.m.).  No one ever said crunching numbers for Saturday was a picnic.

Source: Nielsen Media Research data (R = repeat)

Sunday 6/05/11
Note: The following results are based on the metered markets.

Household Rating/Share
ABC: 8.9/15, CBS: 4.7/ 8, NBC: 2.9/ 5, Fox: 2.0/ 3

Percent Change From the Year-Ago Evening (Sunday, June 6, 2010):
ABC: + 1, CBS: no change, Fox: – 9, NBC: -19

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, June 5, 2011.

Yesterday’s Winners:
NBA Finals, Game 3 (ABC)

Yesterday’s Losers:
Jimmy Kimmel Live (ABC)

Ratings Breakdown:
It was a slam-dunk victory for basketball populated ABC, which bested a night of repeats on second-place CBS by a hefty 89 percent in the overnights. In the distant No. 3 spot was NBC, followed by Fox. Outside of ABC, it was nothing but encore telecasts last night.

Game three of the NBA Finals, Miami Heat at Dallas Mavericks, averaged an estimated 11.1 rating/18 share in the overnights from 8-11 p.m., peaking in the 10 p.m. half hour with a 13.6/21. On the year-ago evening, game two of Boston vs. Los Angeles scored a 10.9/18 (on June 6, 2010), and that game translated into 15.72 million viewers with a 6.5/18 in the demo.  As a reminder, results for any live sporting event are always approximate.

Earlier in the evening on ABC was a 7 p.m. edition of Jimmy Kimmel Live (#3: 1.8/ 3) and the half-hour Pre-Game Show at a second-place 2.9/ 6 at 7:30 p.m.

Over at CBS, an encore edition of granddaddy 60 Minutes still resonated with a dominant 7.2/13 in the overnights at 7 p.m.  That led into repeats of an 8 p.m. edition of CSI: Miami (#2: 4.2/ 7), Undercover Boss (#3: 3.3/ 5), and the regularly scheduled edition of CSI: Miami (#2: 4.2/ 7) from 8-11 p.m.

Elsewhere, NBC populated this first Sunday in June with repeats of Dateline (#2: 2.8/ 5), game show Minute to Win It (#4: 1.9/ 3), and summer favorite America’s Got Talent, which perked up to a 3.5/ 6 in the overnights from 9-11 p.m.  Fox aired repeats of American Dad (#4: 1.5/ 3), Bob’s Burgers (#4: 1.4/ 2), The Simpsons (#3: 2.2/ 4), The Cleveland Show (#4: 2.0/ 3), Family Guy (#4: 2.6/ 4), and another episode of American Dad (#4: 2.2/ 3) from 7-10 p.m.

As a reminder, Sunday next fall will feature three new series: ABC dramas Once Upon a Time and Pan Am, and Fox animated comedy Allen Gregory, which is sandwiched between The Simpsons and Family Guy.  Current Fox 8:30 p.m. occupant Bob’s Burgers shifts to 9:30 p.m. in midseason. Here is the fall Sunday schedule (with new shows in caps):

ABC
7:00 p.m.: America’s Funniest Home Videos
8:00 p.m.: ONCE UPON A TIME
9:00 p.m. Desperate Housewives
10:00 p.m. PAN AM

CBS
7:00 p.m.: 60 Minutes
8:00 p.m.: The Amazing Race
9:00 p.m.: The Good Wife (new day and time)
10:00 p.m.: CSI: Miami

NBC
7:00 p.m. Football Night in America
8:20 p.m. Sunday Night Football

Fox
7:00 p.m.: The OT
7:30 p.m.: The Cleveland Show (new time)
8:00 p.m.: The Simpsons
8:30 p.m.: ALLEN GREGORY
9:00 p.m.: Family Guy
9:30 p.m.: American Dad

Source: Nielsen Media Research data

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RATINGS BOX:
What’s Hot/What’s Not

Sports Scorecard:
As always, the first week in June on the broadcast networks are populated with basketball and hockey: the NBA Finals and the Stanley Cup Finals. Here is how the matchups have fared for the week of May 30 through Thursday, June 2:

NBA Finals: Game 1 (ABC) – Dallas at Miami / Tuesday, May 31: 9-11:51 p.m.
Viewers: 15.17 million, A18-49: 6.5 rating/18 share

NHL Stanley Cup Finals, Game 1 (NBC) – Boston at Vancouver / Wednesday, June 1: 8-11:02 p.m.
Viewers: 4.56 million, A18-49: 1.8/ 6

NBA Finals: Game 2 (ABC) – Dallas at Miami / Thursday, June 2: 9-11:52 p.m.
Viewers: 15.52 million, A18-49: 6.5/19

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Monday 6/06/11

ABC:
8:00 p.m. The Bachelorette
10:00 p.m. Extreme Makeover: Weight Loss Edition

CBS:
8:00 p.m. How I Met Your Mother (R)
8:30 p.m. How I Met Your Mother (R)
9:00 p.m. The Big Bang Theory (R)
9:30 p.m. Mike & Molly (R)
10:00 p.m. Hawaii Five-O (R)

NBC:
8:00 p.m. Minute to Win It (R)
9:00 p.m. Law & Order: Criminal Intent 
10:00 p.m. Law & Order: Los Angeles

Fox:
8:00 p.m. Masterchef (season premiere)
9:00 p.m. House (R)

CW:
8:00 p.m. 90210 (R)
9:00 p.m. Gossip Girl (R)

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TV TIDBITS:
Notes of Interest

Katie Couric on ABC in Daytime:
It is not official yet, but ABC is expected to announce the launch of a fall 2012 daytime talk show with Katie Couric as early as today. The deal will include a place for Couric at ABC News, primarily long-running newsmagazine 20/20.  Couric and company were in conversations with CBS Television Distribution and NBC Universal Domestic Television Distribution to do a first-run syndicated hour of chat, but negotiating a guaranteed 4 p.m. ET/PT time period fell flat.

Jersey Shore Update:
TV’s guiltiest pleasure, Jersey Shore on MTV, returns for season four in Florence, Italy, on Thursday, Aug. 4 at 10 p.m. ET/PT.  One week earlier, a one-hour special will air on Thursday, July 28 at 10 p.m. ET/PT.  Season five, meanwhile, will commence production in Seaside Heights, N.J., this month.

Family Guy – the Comic Book:
Long-running Fox animated sitcom Family Guy, which came back from the dead in 2005 and will now likely last for decades, will debut as a comic book on July 27. This print spinoff, which promises to delve deeper into the characters, will be published by Titan Comics.

Ben Bailey Named Host of Who’s Still Standing? on NBC:
Comedian and Emmy Award-winning Cash Cab host Ben Bailey is heading to NBC as host of upcoming game show Who’s Still Standing?, which will give contestants a chance to win up to $1 million by taking down their opponents in fast-paced trivia battles. Who’s Still Standing? is expected to launch in midseason.

Cheryl Cole May Rejoin Fox’s The X Factor:
Singer Cheryl Cole, who was recently dropped as one of the judges on Fox’s upcoming The X Factor, may rejoin the singing competition after all.  Speculation is if Cole turns down the offer, the producers would not have to pay her the $1.5 million she was guaranteed for the gig.

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TV TRIVIA TIME:
Playing Yourself

Note: To respond to the trivia, please click HERE. Do not click Reply

Which actress played herself in short-lived ABC sitcom It’s Like, You Know?

a) Kirstie Alley
b) Mayim Bialik
c) Jennifer Grey
d) Melanie Mayron
e) Cybill Shepherd

The answer to Friday’s question…

In an episode of Everybody Loves Raymond, Officer Robert Barone was injured by an animal. What animal was it?

a) bull
b) dog
c) hawk
d) horse
e) tiger

Is: a) bull. Robert gets gored in the rear by a bull after trying to break up an illegal rodeo and has to stay with meddling parents Frank and Marie temporarily.

Current kudos goes to:
Gerry Bixenspan, Andrew Bradner, Jordan Breslow, Larry Collins (3x), Charlie Conner, Maureen Goldman, Todd Goldsbie, Bob Ingersoll, David Jackino, Steven Kurtzer, Michael Murphy, Gordon Purcell, Colleen Roth, David Ruckman, David Skinner, Michelle Stanton, Carol Teichman