The Programming Insider: Friday 5/09/08

Friday, May 9, 2008


Prime-Time Metered Market Thursday Ratings:
CBS Dominates; Significant Losses for Grey’s Anatomy on ABC


Ratings Box:
What’s Hot/What’s Not


On the Air This Weekend:
Prime-Time Programming Options


TV Tidbits:
Notes of Interest


TV Trivia Time:
A Southern Belle



Prime-Time Metered Market Thursday Ratings:
CBS Dominates; Significant Losses for Grey’s Anatomy on ABC

Thursday 5/08/08 Metered Market Ratings
NETWORKHH RATING/SHARE
CBS9.4/15
ABC7.5/12
NBC4.7/ 8
Fox4.4/ 7
CW2.5/ 4

-Percent Change From the Year-Ago Evening (Thursday, May 10, 2007)
CW: no change, CBS: – 9, NBC: -15, ABC: -18, Fox: -29

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Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, May 8, 2008.

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-Yesterday’s Winners:

Survivor: Micronesia (CBS), CSI (CBS), Grey’s Anatomy (ABC, despite the considerable year-to-year losses), Without a Trace (CBS), Lost (ABC, also despite the erosion)

-Honorable Mention:
The Office (NBC), which built out of Scrubs by 22 percent in the overnights and always manages to deliver among adults 18-49.

-Yesterday’s Losers (Excluding Repeats):
My Name is Earl (NBC), Scrubs (NBC), 30 Rock (NBC)

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-Ratings Breakdown:
Before I get into the overnights rating results, let me focus on CBS’ Survivor: Micronesia for a moment. Erik