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When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have been thrilled with how streaming video services have made up for lost DVD revenue.
But a little bloom is off the rose. Frustration with Netflix has set in as programmers renegotiate contract renewals (to the tune of more than $7 billion, according to some estimates).
“The biggest concerns are about getting sufficient metrics about how their product is being consumed,” said Bruce Lazarus, CEO of Media Audits International (MAI), which helps programmers validate the subscriber information they receive from distribution platforms.
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