Advertisers will soon have another big opportunity to sponsor professional sports teams, but these teams will duke it out on the virtual battlefield. The Overwatch League will launch on Activision Blizzard’s streamed network MLG.tv in January as esports’ first foray into organizing professional gamers into teams based in cities, like the MLB and NFL.
Overwatch is part of a $1.5 billion esports industry, per research firm SuperData, and with its new Overwatch League, Activision is looking to increase its chunk of that pie in three ways, according to Laura Martin, managing director and media analyst at Needham & Co.
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