Porn Star Lucy Cat Goes ‘Egg Hunting’ in Explicit Testicular Cancer PSA for Easter (NSFW)

Partnership with German adult website

Stars of adult entertainment have gotten involved in various cancer PSAs in recent years, and here’s the latest one, from Germany—featuring porn star Lucy Cat in a campaign by ad agency Serviceplan in partnership with adult website mydirtyhobby.de.

The hook here is the German nickname for testicles, Ei, is the the word for egg. Thus, Lucy goes “egg hunting” an explicit testicular cancer examination video tutorial that’s quickly gone viral in Germany.

You can see the explicit version on Vimeo. Censored versions are running on YouTube and Facebook, but while they’re technically nudity-free, you probably still don’t want to watch them at work.

Here’s the censored version with English subtitles:

It’s a bit weird to sexualize cancer PSAs. But it is a good cause, and an urgent one. Just 11 percent of German men take advantage of free annual cancer checks. So, Lucy urges ladies to give them a hand, quite literally.

“Young men think they are invincible—especially ‘down there,’ ” she says. “To increase early testicular cancer detection, we are using a novel new approach to grab the attention of both men and women.”

If the video reaches 1 million views online, mydirtyhobby.de will donate 10,000 euros to testicular cancer prevention programs.

“We support open minded society. That’s why we also have to talk openly about issues like testicular cancer,” says Dennis Cohen, spokesman for mydirtyhobby.de. “We hope the campaign will teach men the importance of checking their ‘eggs’ regularly, so they can enjoy life for as long as possible.”

The PSA recalls a similar stunt by M&C Saatchi in Sydney two years ago. For that campaign, the agency worked with adult film studio Digital Playground and the Nonprofit Blue Ball Foundation to place an unexpected testicular-cancer PSA inside Game of Balls, an X-rated Game of Thrones parody.

CREDITS
Client: MyDirtyHobby.de / Dennis Cohen PR Manager MG Germany
Agency: Serviceplan PR
Global Creative Strategist: Maximilian Schoengen
Creative Director: Lorenz Langgartner
Creative Director: Franz Roeppischer
Art Director: Azim Abasbek
Production: nhb studios