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The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade.
In fact, From Somewhere was inspired by Powerade's "Just a Kid" campaign, featuring Chicago Bulls star Derrick Rose.
The first episodes of From Somewhere will feature four athletes—Boston Red Sox slugger David Ortiz, women's pro basketball player Diana Taurasi, Seattle Seahawks safety Earl Thomas and Spanish soccer star David Villa—telling their stories.
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