Talk about tough times for magazines. Meredith’s Parents thought comparing itself to Playboy would be a fun way to help it sell advertising, but Playboy’s legal department didn’t seem to agree.
The “What Do Parents Magazine and Playboy Have in Common?” e-mail to ad agencies shows Playboy founder Hugh Hefner appearing to hold a copy of Parents and points out that the two titles rank high in reader engagement.
“This was just a fun way of drawing attention to our shared success with another iconic brand, albeit one that has a very different brand DNA,” Brian Kightlinger, group associate publisher and director of sales for Meredith’s Parents Network, said in an e-mail.
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