Pierre Bouvard is exiting Arbitron after a 23-year run with the radio ratings firm. Rising up through the sales ranks, Bouvard was most recently evp of cross-platform services, a division that was earlier this year reorganized under Sean Creamer, evp, US media services and chief financial officer.
Creamer announced the news to Arbitron employees in an internal memo Friday (Sept. 10). In the memo, Creamer said Bouvard was leaving “to continue his career in what [Bouvard] calls ‘the business of building businesses.'”
Bouvard’s last day at Arbitron is Sept. 30. There is no word on who will succeed Bouvard to lead Arbitron’s cross-platform strategy.