Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Year-over-year magazine ad revenue page declines accelerated in the third quarter as the ongoing weakness in the economy led to declines across a broad swath of advertising categories.
Rate-card-reported ad revenue for the third quarter dropped 8.8 percent over the year-ago quarter, with pages off almost 13 percent, per figures released Oct. 14 by Publishers Information Bureau, a service of Magazine Publishers of America. (Related: ‘Outlook for Ad Business Grim.’)
Categories showing steep revenue declines in the third quarter included the usual suspects of automotive, which was down nearly 24 percent; drugs down 16.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in