The PI: Paula’s Idol Moment

Idol Ignited Fox Wins; CBS a Distant Second

Ratings Box:
What’s Hot/What’s Not

National Ratings in Prime-Time:
Week of April 21, 2008

On the Air Tonight:
Prime Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Not a Movie Remake


Prime-Time Metered Market Tuesday Ratings:
Idol Ignited Fox Wins; CBS a Distant Second

Tuesday 4/29/08 Metered Market Ratings
4.6/ 7
1.6/ 2

-Percent Change From the Year-Ago Evening (Tuesday, May 1, 2007):
CBS: + 1, ABC: – 8, Fox: -24, NBC: -27, CW: -30


Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, April 29, 2008.


-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), Dancing With the Stars (ABC), Law & Order: SVU (NBC)

-Yesterday’s Losers (Excluding Repeats):
According to Jim (ABC), Most Outrageous Moments (NBC), Beauty and the Geek (CW), Women’s Murder Club (ABC)


-Ratings Breakdown:
Before I get into the overnight results, let’s talk about American Idol for a moment. What on earth was with Paula Abdul? Is she really listening to these contestants perform? As bad as Jason Castro was (and he was just awful), did she really think his first performance was two separate songs? While Jason does need to go, I have to agree with Simon. Underrated Syesha will probably be leaving tonight.

American Idol opened the evening for Fox with a 14.7 rating/23 share in the overnights from 8-9 p.m., hands down the top-rated show of the evening. But CBS’ NCIS, as always, was a competitor, with a healthy 9.1/14. Elsewhere, it was slim pickings, with two episodes (original and repeat) of ABC’s According to Jim at an average 2.9/ 5, followed by NBC’s combination of Most Outrageous Moments (#3t: 2.8/ 4) and the first half-hour of a 90-minute edition of a Saturday Night Live encore (#4: 2.1/ 3), and the CW’s Beauty and the Geek (#5: 1.4/ 2). Word has it that Beauty and the Geek will be taking a much needed break next season.

ABC’s Dancing With the Stars danced to overnight victory at 9 p.m., with a hefty 11.6/18 in the hour. Comparably, that built from the 8:30 p.m. encore telecast of According to Jim (2.9/ 5) by a whopping 300 percent. But Fox’s Hell’s Kitchen, which was second in the metered markets with a 7.4/11, is once again expected to dominate among adults 18-49. Gordon Ramsay can thank his American Idol lead-in for that.

Also in the 9 p.m. hour was the time period-premiere of CBS’ Shark at a third-place 6.7/10, which is similar to former occupant The Unit, NBC’s aforementioned Saturday Night Live repeat (2.4/ 4), and the CW’s Reaper (1.8/ 3), which managed to build out of Beauty and the Geek by 29 percent. Overall, the SNL encore with Alec Baldwin did not impress at a mere 2.3/ 3 from 8:30-10 p.m.

NBC moved into the 10 p.m. winner’s circle, with Law & Order: SVU at an 8.8/14 in the overnights. Next was the time period-premiere of ABC’s Women’s Murder Club (5.6/10), followed by a repeat of CBS’ CSI at a 5.3/ 9. Retention of just 45 percent for Women’s Murder Club out of the second half of Dancing With the Stars (11.9/19), and a loss of 18 percent at 10:30 p.m. (6.2/10 to 5.1/ 9) means that the next murder could be the show itself!

Source: : Nielsen Media Research data (R = repeat)


Ratings Box:
What’s Hot/What’s Not

CW Monday Rises to A Record Performance Among Teens:

The CW scored its best Monday to-date in teens (2.1 rating/6 share) and female teens (3.4/10). Based on ratings for April 28, new Monday 8 p.m. occupant Gossip Girl grew from one week earlier by 18 percent in teens (2.0/ 6) and 25 percent in female teens (3.5/11), with a slight bump in total viewers, with 2.53 million. Gossip Girl also ranked first in the hour in female teens, and second among females 12-34 (3.0/ 8) and teens (2.0/ 6). At 9 p.m., veteran One Tree Hill ranked second in the hour in teens (2.2/ 7) and female teens.

Speaking of the CW:
The network needs to be aggressive, of course, to get the momentum going. So, putting my programming hat on, why not position the upcoming Beverly Hills, 90210 spin-off out of Gossip Girl on Monday (remember how well Fox’s Melrose Place did in this hour?), and move One Tree Hill back to Wednesday out of Top Model at 9 p.m.?

Record Results for Fuego en la Sangre on Univision:
The debut of Fuego en al Sangre (Burning for Revenge) on Monday, April 28 at 9 p.m. led Univision to a record performance in total viewers (5.29 million), adults 18-49 (3.14 million), men 18-49 (1.4 million) and women 18-49 (1.74 million). Comparably, Fuego en la Sangre ranked second in the hour behind Fox’s House among adults 18-34, with 1.98 million.


National Ratings in Syndication – Week of April 14, 2008:
Here are the top 10 rated programs in syndication based on households for the week of April 14, 2008:

Wheel of Fortune (CBS Television Distribution): 7.1 rating
Jeopardy (CBS): 6.0
Two and a Half Men (Warner Bros.): 5.0
Judge Judy (CBS): 4.7
Oprah (CBS): 4.6
CSI: Miami (CBS): 4.3
Dr. Phil (CBS), Entertainment Tonight (CBS) and Family Guy (Twentieth Television): 4.2 each
Seinfeld (Sony Pictures Television): 3.9

Coming Up Tomorrow:
April 2008 cable network rating highlights