P&G's 'Rouge' Goes Nationwide

NEW YORK Procter & Gamble is gearing up for the nationwide launch of its health and beauty magazine, Rouge. The title has been in test markets in the U.S. and Canada, and will now be issued on an ongoing basis to U.S. homes every quarter, the packaged-goods giant said.

Like brandSaver!, P&G’s newpaper insert coupon booklet, Rouge also contains coupon deals for brands like Pantene, Olay and Crest. The magazine is health and beauty focused, with top P&G brands like Clairol, Secret, Venus, Tampax and Always making regular appearances.

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