PBS has been a beacon for uninterrupted programming for decades. During the broadcaster’s recent annual meeting, however, member stations were informed that the model was changing. Beginning this fall, interruptions will take many forms, from sponsor spots to promotional messages, all in the hope of getting more eyes and ears tuned in to nonprogram content.
The new model replaces a time-honored tradition of packing on all of the promotional and sponsor content in the front and back of the show.
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