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NEW YORK NBC Universal’s Oxygen is breaking into song this summer, launching a new music initiative designed to introduce the network’s girl-power demo to a roster of emerging artists.
On Wednesday, July 15, the net will flip the switch on “Sounds Like Oxygen,” a multiplatform campaign featuring on-air vignettes and a stand-alone microsite. Atlantic Records recording artist Laura Izibor, Danish alternative duo The Asteroids Galaxy Tour and Los Angeles-based singer-songwriter Caitlin Crosby are among the first group of musicians profiled.
“Music
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