OMD, Turner Sports Build Branded Second Screen Integration for iPad App

State Farm-sponsored extension called Game Time Assist

Turner Sports will roll out a new sponsored extension for its NBA Game Time app called Game Time Assist—just as the NBA returns to TNT.

State Farm branding will appear on the new add-on for TNT's NBA games, which are a huge part of the network's revenue stream. Games return on Valentine's Day with a doubleheader (first the Miami Heat at the Oklahoma City Thunder at 8 p.m., then the San Antonio Spurs at the L.A.

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